TiTik Tok is a Chinese video-sharing social networking service owned by ByteDance, a Beijing-based internet technology company founded in 2012 by Zhang Yiming. It is used to create short dance, lip-sync, comedy and talent videos. ByteDance first launched Douyin for the China market in September 2016.
After merging with Musical.ly in August, downloads rose and TikTok became the most downloaded app in the US in October 2018, the first Chinese app to achieve this. As of 2018, it was available in over 150 markets and in 75 languages. In February 2019, TikTok, together with Douyin, hit one billion downloads globally, excluding Android installs in China. In 2019, media outlets cited TikTok as the 7th-most-downloaded mobile app of the decade, from 2010 to 2019. It was also the most-downloaded app on the App Store in 2018 and 2019.
Since June 2020, Kevin Mayer is CEO of TikTok and COO of parent company ByteDance. Previously he was chairman of the Walt Disney Direct-to-Consumer & International.
The TikTok mobile app allows users to create a short video of themselves which often feature music in the background, can be sped up, slowed down or edited with a filter.They can also add their own sound on top of the background music. To create a music video with the app, users can choose background music from a wide variety of music genres, edit with a filter and record a 15-second video with speed adjustments before uploading it to share with others on TikTok or other social platforms.They can also film short lip-sync videos to popular songs.
The app’s “react” feature allows users to film their reaction to a specific video, over which it is placed in a small window that is movable around the screen.Its “duet” feature allows users to film a video aside another video.The “duet” feature was another trademark of Musical.ly.
Videos that users do not want to post yet can be stored in their “drafts”. The user is allowed to see their “drafts” and post when they find it fitting.
The app allows users to set their accounts as “private.” When first downloading the app, the user’s account is public by default. The user can change to private in their settings. Private content remains visible to TikTok, but is blocked from TikTok users who the account holder has not authorized to view their content.Users can choose whether any other user, or only their “friends”, may interact with them through the app via comments, messages, or “react” or “duet” videos.Users also can set specific videos to either “public”, “friends only”, or “private” regardless if the account is private or not.
Users are also allowed to report accounts depending on the account’s content either being spam or inappropriate. In TikTok’s support center under “For Parents”, they reassure the parents that inappropriate content for their children can be blocked and reported.
The “For You” page on TikTok is a feed of videos that are recommended to users based on their activity on the app. Content is generated by TikTok’s artificial intelligence (AI) depending on what kind of content a user liked, interacted with, or searched. Users can also choose to add to favorites or select “not interested” on videos in their for you page. TikTok combines the user’s enjoyed content to provide videos that they would also enjoy. Users and their content can only be featured on the “for you” page if they are 16 or over as per TikTok policy. Users under 16 will not show up under the “for you” page, the sounds page, or under any hashtags.
When users follow other users, a “following” page is located on the left of the “for you” page. This is a page to only see the videos from the user’s following.
Users can also add videos, hashtags, filters, and sounds to their “saved” section. When creating a video, they can refer to their saved section, or create a video straight from it. This section is visible only to the user on their profile allowing them to refer back to any video, hashtag, filter, or sound they’ve previously saved.
Users can also send their friends videos, emojis, and messages with direct messaging.
TikTok has also included a feature to create a video based on the user’s comments.
Influencers often use the “live” feature. This feature is only available for those who have at least 1,000 followers and are over 16 years old. If over 18, the user’s followers can send virtual “gifts” that can be later exchanged for money.
One of the newest features as of 2020 is the “Virtual Items” of “Small Gestures” feature. This is based on China’s big practice of social gifting. Since this feature was added, many beauty companies and brands created a TikTok account to participate and advertise this feature. With quarantine in the United States, social gifting has grew in popularity. According to a TikTok representative, the campaign was launched as a result of the lockdown, “to build a sense of support and encouragement with the TikTok community during these tough times.”
TikTok announced a “family safety mode” in February 2020 for parents to be able to control their children’s digital well being. There is a screen time management option, restricted mode, and can put a limit on direct messages.
1. A Huge Audience Base to Target
TikTok has gained amazing popularity in a short span of time and becomes one of the most downloaded apps. As per the facts, it has more than 1 billion monthly active users while some other sources report 500 million monthly active users. This is really a huge audience base that can be used by businesses for marketing their products and services.
2. Great User Engagement
Due to TikTok’s unique delivery algorithms, it’s easy to get higher engagement on your videos with much less effort. Your TikTok videos can go viral even if your account is new and you have zero followers. 90% of TikTok users use the app multiple times a day that makes the engagement even greater. You must get this advantage by marketing your business on TikTok.
3. Localization Advantages
Localization is another advantage on TikTok where you can find many creators comes from specific locations and create community videos. While TikTok is a global app that works in more than 140 countries, businesses that operate at multiple locations can easily create localized marketing campaigns in different languages for their promotions.
4. Local Creators
TikTok has many popular creators who come from small cities and have over 10,000 followers, we can also call them as micro influencers on TikTok. These creators are very popular among their localities and known well by their followers. Thus, small businesses that want to run marketing campaigns for specific locations can find such local creators and collaborate with them.
5. Using as Own Branded Marketing Channel
Same as YouTube, businesses can also create their own branded marketing channel on TikTok. You can get it verified by TikTok and use this channel to create useful branded videos, make sure your content is qualitative. You can publish your short marketing videos here and promote your brand using TikTok brand partnerships.
1.first people was only focus on tiktok which was not good
2.even student also used tiktok and make video they didn’t focus on study’s
3.many times people very dangerous video which is also very dangerous for them so they have to make a normal video
4.even people make a video of tiktok on beach and sea which was dangerous for them
Also Read – Best Alternative Apps For Banned Chinese Apps
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